Old may not be in, but it least it's no longer completely out.
For years, as advertisers have shifted their focus to young audiences, advertiser-supported media have followed suit — pushing older audiences aside in the process. Nor is it just older viewers who have suffered: TV's perhaps misplaced certainty that young people only want to watch other young people has relegated most actors over 60 to supporting roles, pretty much ensuring that any future network version of The Golden Girls would be tin at most.
But along with its other benefits, the explosive growth in TV choices is giving new hope to aging viewers, as TV services — some ad-supported, but most not — begin to see some profit possibility in serving a neglected audience. It's a small movement at the moment, and it doesn't encompass the big broadcast networks. But if you're past a certain age, any movement at all is welcome.
PBS, of course, has long served as an old folks home, but it's not the only place to turn. Older viewers searching for some sign of change could find one at Starz withBlunt Talk, a comedy built around 75-year-old Patrick Stewart. An even clearer sign was Netflix's pickup of a new season for Longmire, a series dumped by A&E because its audience was deemed too old. Not it's star, though: Robert Taylor is a relative child at 52.
Sunday, the scene shifts to Jesse Stone: Lost in Paradise, starring 70-year-old Tom Selleck — whose starring role in CBS's Blue Bloods makes him a broadcast rarity. But you won't find Jesse on CBS, which did eight Jesse movies and then bailed because, well, you know. Instead, Selleck has moved the franchise to Hallmark — which through its various networks has made a cottage industry out of churning out films starring former TV stars.
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